15 Outstanding Features for Your E-commerce Application

E-commerce applications are considered the top lifestyle choice for the people residing in the digital industry. For techno-savvy people, it is become easy to shop online with the advancement in the e-commerce industry. And, due to the pandemic, it has also become a necessity than a luxury. Also, to take yourself away from the hassle of turning on the desktop and login in with a touch-bought online shopping at your fingertips. So, if anyone says, e-commerce is everywhere, yes they are true.

According to e-commerce stats 2021, it was noticed that mobile commerce sales added almost 54% to the total e-commerce sales. There is a very big market available to explore in the e-commerce industry for the business.

But, there are only 12% of users prefer shopping on mobile phones. So, this gives scope for improvements for the e-commerce application used by the business. Now you can see how much can be achieved using a mobile application in the e-commerce digital industry. Developing a mobile e-commerce application is common, but one thing that separates one application from another is the features.

The features of a mobile application should provide the best experience to the customers. And, this blog is all about the features associated with e-commerce mobile app development. Here, we have curated the top 15 features for your mobile application that make it stand out from the competitors.

1. Multiple Payments Support

Every customer who wants to buy a product from your mobile application prefers multiple payment methods and this has made the payment ecosystem evolve throughout time. But, few payment gateways will not work for the users when they do not get the right payment option, they will leave the application on spot.

Several payment gateways such as Apple Pay, PayPal, Google Pay, and many more are convenient and quick for the users to experience the easy purchasing tactics offered by the business. Also, the payment gateway chosen by you should support multiple currencies as well as international payments.

2. Registration

The one-step registration process for e-commerce mobile application sometimes annoys the user if it is complex or too long. Therefore, the business owner should make sure that the registration should be easy and smooth. Everything will be simple if the registration process is uncomplicated and does not lose the interest of the users.

If the mobile application requires a lot of information from the customers, then we are sure they will leave the application and not going to like it. Simplify the process of registration by letting the user login through phone number, email, or their external accounts such as Google.

3. Branding

The e-commerce mobile application should have an appealing customized branding logo designed with specific colors that fully represent your business. The visual representation will make the application appealing to the customers and give an aesthetic look.

Whether you are choosing iOS app development or Android mobile app development, the features should be made according to the requirements of the customers.

4. Push Notifications

Push notification is one of the top features that bring more sales through the mobile e-commerce application. These are the constant reminders for the customers to provide them information about new product launches, discounts, or sales.

It is found that most of the customers visit the app as soon as a push notification is sent to them on their mobile phones.  

5. Easy Checkout Process

The easy checkout process is one of the most advantageous features of an e-commerce application. A user gets full relief when the checkout process as easy as they can leave the site without providing a lot of information.

The usage of single-click payments is one of the top e-commerce trends that make the online payment process short by using just one click. This payment and easy checkout process have become favorites of the customer as they do not spend more time during the process to get finished.   

6. Feedback and Reviews

Reviews and feedback from the customers are other necessary features of using an e-commerce mobile application. The feedback given by the users is very beneficial for the business to improve the functioning of the application according to the requirements of the customers.

The business owner should remember that the application is built for the users, so it should fully satisfy their needs as much as they can. Also, focus on the rating option provided to the users where they are supposed to rate the app from one to five stars. It is a type of public-viewed rating option that is used as a way of recommending an app to other users.  

7. Google Analytics

As the app starts running with users visiting it and buying the products every day, it is essential to know which product has been sold the most. Do you know at which time the application has maximum users?

If not, then it is time to start measuring your app’s full potential using Google Analytics which helps you represent the mobile app features list. It helps you find out the products and services sold more by the company, how the users interact with the application and know about the user behavior.

Using Google Analytics also helps the organization plan out various strategies to acquire existing users and attract new customers.

8. Social Media Interaction

The social media platform is one of the strongest online tools in the global world. So, integrating social media in the mobile application will let the users get help with the login and registration process. Social media also provides details of the product offered by the business to the users.

All this makes social media a great mobile application feature that provides ample benefits to the business. Using social media platforms, users can get to know about several discounts and offers on the products provided to them through the application. Social media integration creates awareness about the brand and helps the company to generate more sales.

9. Personalized User Experience

There are ample great mobile applications available in the market for the need of the users to buy products easily. This makes the user choose the best app to choose from and they can leave the app if it does not satisfy their needs as we all do.

This brings the importance of UI and UX experience for the business to interact with customers. So, make the user experience better to stay ahead of the competitors to attract more users. Hence, anyone spending their money and time on the application should find its worth.

10. Navigation

If you are running a new business and have complicated navigation, then it is hard to maintain the users as nobody wants to solve a puzzle to get a product. And, a design fitted into one screen would not look impressive for the business. So, seamless navigation is essential that provides all the product features in the best way. 

11. Wishlist

Having a Wishlist button is a must-have feature for the e-commerce mobile application that should not be ignored for the betterment of the users. The mobile app provided by the business has ample products and it is hard to find the same product once the app is closed.

But, a Wishlist button let you save your favorite products that can be bought whenever needed. It is the same as the bookmark option where the users come back again to check the product.

12. Offline Functionality

E-commerce mobile application such as Amazon does not work offline. But, have you ever thought about why an application does not open without an internet connection? Many e-commerce applications developed by the business do not understand the need for offline availability of the app for more sales.

Let the users get access to the mobile application even when they are not connected to the Internet. At least, give the user the facility to browse the items they have downloaded in the application background.

13. Progress Bar

The business can easily boost its sales using the progress bar feature of the mobile application. Instead of shopping carts, let the users try something exciting and attractive through the progress bar. A progress bar is a great way to let the customers see the application in action.

For instance- The customers can count the number of steps they have gone through before completing the product purchase. They are also allowed to feel the endorphins rush as the progress bar ends.

14. Orders and Returns Management

Providing an efficient customer journey is the ultimate goal of developing an e-commerce business. To adhere to this, the customers should manage their orders through a mobile application such as returns and tracking of the products.

This lets the customers engage with the buying process through the mobile application. Also, it reduces customer care issues in the future.

15. Product and Service Information

Giving a long description of the product is not necessary to attract customers and engage them in the company. But, small detailed information about the product is essential. So, rather than providing the customers with an extensive description of the product reduces the product purchase, dissatisfies the clients, and may lead to a return of the product bought by the users.

Therefore, select a small and precise product description that attracts the customer to buy the product through the mobile application and increases the business sales.

Wrapping Up

These are the top features that a business owner should choose for the mobile application and align according to the business goals. The business owner should determine the results that they want to achieve from the mobile application. These features also help the business to facilitate its overall journey and provide a good user experience.

You can also give your business an all-new start using the features discussed above and seek help from a leading E-commerce development company India. If you are looking for an e-commerce development company to help you launch the business application, then you can choose Indglobal. We are one of the top and leading companies that let the customers launch a mobile application with appealing mobile designs as well as great functionalities.