Adobe Commerce SEO: 7+ Best Practices for E-commerce Websites

SEO is one of the most essential elements to drive business traffic and increase sales of an e-commerce website. One of the prime examples is Amazon- their SEO strategy has almost contributed to their $11k revenue per second. According to a source, the best portion of Amazon’s traffic comes from an organic search which is 26% of their entire traffic. And, it did not happen overnight, this much search traffic has grown year after year constantly. All this shows the necessity of investing in SEO for Adobe Commerce or Magento 2. Optimizing the website for different search engines can increase its visibility, generate more traffic, and drive high sales.

Why is SEO Considered a Game Changer for E-commerce?

It has been found that 47% of people begin their online shopping journey using Google search. Also, we have discovered that through any search engine results, there is a way to optimize the content, and that is known as SEO. Organic search is the main source of website traffic. Therefore, the three reasons why business owners consider SEO is-

• It allows for reaching a high number of audiences on Google which is not possible through any other process.

• Traffic after optimizing the search engine is free.

• The traffic from search engines will be consistent once a business ranks higher.

Now, we know why SEO is essential for e-commerce. Let us find out if Adobe Commerce is well-positioned for SEO or not.

Adobe Commerce or Magento 2 is known as the intelligent leader in the e-commerce business as you can easily provide customized content and curate product recommendations to the customers. Adobe Commerce is perfect for SEO as it has great in-built features, a powerful developer community, and good integration with third-party Seo tools.

The e-commerce platform also includes personalized Meta tags, URL structures, sitemaps, and integration with tools such as Google search console and Google Analytics. These features can improve your e-commerce website visibility and ranking. It also provides valuable insights and data to optimize the SEO of your website.

So, to know more about how Adobe Commerce website search engine rankings are boosted, we have curated some of the best SEO practices to optimize your e-commerce store.

For more information about Adobe Commerce SEO, connect with the Magento developers at our adobe commerce development in Bangalore. Visit our website today. 

Top 8 Adobe Commerce SEO Practices

Let us find out the secret behind boosting the website’s rankings through Adobe Commerce SEO practices to get high Google results and drive more organic traffic.

1. Use Fresh Content

The only way to keep your customers engaged is by using appealing content. Having good content brings more people to your website, and keeps them coming back. To add fresh content to your website, consider these points-

• Delete unwanted pages.

• Begin with a site audit and assure that the content is updated

• Change updated content to all the online platforms where it was posted.

• Link the updated content of different platforms to the website. This will engage people and bring new traffic.

Another SEO tactic to add fresh content is converting it to other formats. For instance- if your blog engaged a lot of visitors, then convert that into a podcast or YouTube video.

2. Share the Right Knowledge

To increase traffic and improve the SEO rankings of your website, you should engage people from different websites. This can be done easily by using high-authority and high-traffic sites such as LinkedIn, Quora, and Medium. Through these sites, you can post great and engaging content that draws more users to the website. Use all your expertise and knowledge to engage people on your site.

For more help, you can contact the e-commerce website developers in Bangalore working at our company who have expertise in bringing more users to the website.

3. Develop a YouTube Channel

After Google, YouTube is the most popular online platform in the world.  Therefore, being available on this platform will surely boost your website traffic and visibility.

But, getting views on YouTube is not so easy. It will require a combination of good keyword research, perfect content, and the use of tags to make a successful video and get the views you desire.

4. Focus on Keyword Usage

A keyword is considered the backbone of an e-commerce SEO. Whether it is a business owner or web developer like us, we all are in search of good keywords to increase website traffic. Plugging in keywords will provide the most results to your business website.

Make use of tools to quest for the keywords such as Keywords Everywhere. Connect the tool with Google Chrome which will help you immediately see CPC, search volume, and information about the competition wherever you click.

5. Rearrange the Header Tags

Using header tags can help you improve the e-commerce SEO of your website in many ways such as-

• Strong headers can help in capturing featured snippets on the Google search console. This will take your content to ‘position 0’ and get more clicks.

• Header tags also help in utilizing keywords more. You have to be sure that the header tags are perfectly worded and grab the attention of the users.

• With a header tag, you can break the content and provide a new structure to it.

6. Use Internal Linking to Connect the Website

Internal linking is one of the best SEO techniques that a business owner can utilize. Linking here refers to hyperlinks that take you to another source, image, document, or site.  Internal links go from a page domain to different pages on the same domain.

Also, internal links keep the user within your site. You can also link the older posts to new posts so the users can explore different content easily. Internal linking can also provide Google information about which pages are very authoritative within the website.

7. Do not Use Duplicate Content

Duplicate content is the text that appears the same across different pages on the website. This might be because you want to display the same information on a different page. Or you have written the same text inadvertently. Whatever the way is, avoid adding duplicate content to your website.

The main reason for this is the indexing of pages by Google. If the website has duplicate content, then it can confuse Google's crawlers which are those programs that trawl the internet. And, when they see the same content, they do not choose which page to rank.

8. Be Mobile-Friendly

In the past years, Google has updated its system of rankings for search results and made mobile sites available before their desktop counterparts. Therefore, it is essential to make sure that your website is mobile-friendly in both terms of responsiveness and speed.

To check whether your website is mobile-optimized or not, you can use a free tool by Google.

• The mobile-friendly test tool will check if the website translates perfectly to a mobile device or not.

• After providing the web address, Google will give a detailed report in minutes that will let you know if the site is mobile-friendly or not.

Wrapping Up

These eight SEO tips for Adobe Commerce are only a few options that can help your business drive more traffic and site visibility. All these practices briefly provide you with solutions to boost your website traffic and raise your ranking on search engines.

And, if you start using these practices in your online business day-to-day activities, then we recommend you track your progress through the business analytics process and see the changes around 2-3 months. You can use various free tools and sites to increase the visibility and traffic of your e-commerce website. Or you can seek help from a renowned website development company in Bangalore and create a great strategy with the expert team to keep your website more engaging to the users.

Check out our e-commerce solutions provided by our e-commerce service providers in Bangalore for all business types.